Sun, S., Konold, T. R., & Fan, X. (in press). Effects of latent variable nonnormality and model misspecification on testing SEM interactions. Journal of Experimental Education.
Mihye, K., Sun, S., Merolla, A., & Zhang, S. (in press). Willingness to Help Following the Sichuan Earthquake: Modeling the effects of Media Involvement, Stress, Trust, and Relational Resources. Communication Research.
Sun, S., & Fan, X. (2010). Effect size reporting practices in communication Research. Communication Methods & Measures, 4(4), 331-340.
Wang, Y., & Sun, S. (2010). An Online Advertising Model: Comparing China and the U.S. Journal of Current Issues and Research in Advertising,32(2), 101-115.
Wang, Y., & Sun, S. (2010). Modeling online advertising: A cross-cultural Comparison between China and Romania. Journal of Marketing Communication, 16(5), 271-285.
Wang, Y., & Sun, S. (2010). Assessing beliefs, attitudes, and behavioral responses toward online advertising in three cultures. International Business Review, 19, 333-344.
Sun, S., & Wang, Y. (2010). Familiarity, beliefs, attitudes, and consumer responses toward online advertising in China and U.S. Journal of Global Marketing,23(2), 127-138.
Wang, Y., & Sun, S. (2010). Examining the Role of Beliefs and Attitudes in Online Advertising: A Comparison between U.S. and Romania. International Marketing Review, 27(1), 87-107.
Wang, Y., Sun, S., Lei, W., & Toncar, M. (2009). Examining beliefs and attitudes toward online advertising among Chinese consumers. Direct Marketing: The International Journal,3(1), 52-66 .
Wang, Y., & Sun, S. (2009). Examining Chinese students’ Internet Use and Cross-Cultural Adaptation: Does loneliness speak much? Asian Journal of Communication,19(1), 80-96.
Sun, S. (2008). An examination of disposition, motivation, and involvement in the new technology context. Computers in Human Behavior, 24, 2723-2740.
Sun, S. (2008). Psychometric properties of the Internet Self-efficacy Scale: An application of item response theory. Communication Methods & Measures,2(4), 294-312.
Sun, S., Rubin, A. M., & Haridakis, P. M. (2008). The role of motivation and media involvement in explaining Internet dependency. Journal of Broadcasting & Electronic Media, 52(3), 408-531.