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0417Kirty Fuller:Global Insight and Cultural Understanding
2013年04月16日 22:37  
 

演讲主题:Global Insight and Cultural Understanding

主讲人:Kirty Fuller

Co-founder & Co-CEO Flamingo International

时间:2013年4月17日(周三)10:00am-11:30

地点:新闻学院教学楼301教室

Kirsty is the Joint CEO of Flamingo - a qualitative and cultural insight agency with offices in London, New York, Singapore, Tokyo and Shanghai. Kirsty is a qualitative research expert with over 25 years' experience in the industry and specializes in positioning and communication development for global consumer brands. Kirty has written and presented papers at many conferences over the years on subjects such as 'Brand Extension', 'Protecting Cool Mindshare' and 'Gender Roles in Advertising'.

WHAT CHARACTERISTICS FLAMINGO ARE

A spirit of opportunity, unlocking potential, open to ideas wherever they come from, aim to inspire clients with a sense of the possible, and how to achieve it, understanding people and brands through a cultural lens.